As you read this, I know you can think of many examples of times when fear, intimidation, coercion, or other negative motivations have been effective. Dr. Roy Baumeister wrote a significant article in The Review of General Psychology called "Bad is Stronger Than Good." There is no question about the immediate and motivating impact of strong and negative stimuli. However, if we think of each interaction we have with another individual as one piece of a large building project, we can start to see the long-term damage that negative interactions inflict on relationships and organizations.
I think of it this way. When I am motivated by fear or other negative impulses (de-energizing), I am essentially trying to avoid negative consequences. In other words, I'm not trying to excel, I'm trying to avoid failure or punishment.
On the other hand, when I am motivated by hope, compassion, courage and other positive impulses (energizing), I am planning for a future of growth and improvement.
Is there a place for fear? Certainly. But if my objective is long-term energy and growth for myself and others in my group or organization, my definition of an "energizer" must be focused on individuals perceived by others as positive, building, and encouraging.
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